What is Social and Electronic Media Monitoring?

Social media is quickly becoming one of the most popular online platforms with the highest user base in the digital world. Almost every E-commerce platform now makes use of social media platforms to extend its marketing and engage with existing or prospective customers. The social media network offers businesses the power to communicate with customers in real-time. When a business uses social media to engage with customers and know what their customers and also the latest trends, social media monitoring comes into play. In this post let us take a brief look at what is social media monitoring and also how it helps people.

What is social media monitoring?

In simple terms, social media monitoring is an act of making use of a tool to know what people say across the internet and also monitoring the social media platform not only from the social media sites but on millions of social media sites. Social media monitoring sometimes is also known as Social Listening, Online Analytics, Buzz Analysis, Social Media Measurement, Social Media Management, etc.

How does the social media monitoring tool work?

Almost all the social media monitoring tools work by crawling and indexing the sites continuously. Some social media gets crawled in real-time such as Twitter. While a lot of social media sites are crawled less often like every 10 minutes, every hour, or every day. The crawling will be automatic or manual based on the type of the tool. Once all the sites get indexed, the sites can be searched. Most of the social media monitoring tool uses any form of query or search string used by the user to search about something. The phrases or the words used by the searcher are brought to the tool interface which is later read, sliced, diced, or so on.

The benefit of media monitoring in the government sector

The booming increase in social media has led to the propagation of anti national propagandas on social platforms like Twitter, Facebook, Whatsapp, and Instagram. The union home ministry has planned to swoop on the media and curb the propagation of such violent activities. The primary goal is to monitor the social media platforms such as Twitter, Facebook, WhatsApp, Instagram using a robust media monitoring system.

Popular social media has become a breeding ground for the plans of the terrorists and anti-social elements. They have been attacking the sites which propagate freedom of speech and media and have resulted in the rise of communal posts. The communal posts whether real or planned have paved the way for violence on the social media platform.

The Anti-National Elements Media Monitoring offered by pelorus helps the agencies & government bodies to keep an eye on television web portals, channels, and newspapers and also social media such as Facebook, WhatsApp, Instagram, etc. The media monitoring systems allow the government agencies to take prompt measures and curb the spread of violent propaganda over the media.


The Equinox is a robust media monitoring system that helps government agencies to stay highly alert about the things that happen over the internet. The noteworthy features of Equinox are as follows:

  • Recording of Native H.264
  • Compatible with all browsers and various devices
  • Enhanced navigation of thumbnail
  • Content available for Monitoring and Editing within a minute
  • Video Content Search feature
  • Enhanced Audio Content Search
  • Better efficiency which allows higher logging capacity per server
  • Uses GPU for better encoding performance
  • Ultra-high-density option for logger server

Bottom line 

The Innsight and Equinox from Pelorus is the ideal tool for government security agencies to monitor activities over media. To make your monitoring more seamless, give a call to Pelorus and book a demos for the social media monitoring system.

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